People First.
Strategy-Powered.
Technology Informed.
Decoding urban complexities with human clarity.
Our process unpacks how systems, services, & spaces work today, then co-designs how people, processes, & technologies can come together to build futures that feel better, work better, & last longer.
Because when strategy meets soul, cities thrive.
Discovery
Pack
We open every project with a deep dive discovery sprint that combines interdisciplinary frameworks and tools.
Our combination involves behavioural science, anthropology, design thinking, interior design and other disciplines that help us identify the challenge from the end users' perspective.
This inturn benefits the business - saving time and money by implementing projects as per the actual users' needs and gaining automatic sales and customer retention in large scale properties and developments.
We co-create solutions holistically by involving all departments of the project.
Our design concepts are experimental and ready to test on field with end users leading to real user insights and behavioural outcomes.
Insights lead to implementable bespoke design toolkits that flex from pop-ups to a city-wide initiatives as per the challenges identified in the discovery phase.
Design
Toolkit
Impact
on Implementation
Human-Centricity & Emotional Engagement
Overall Joy Index
Human–Tech Interaction Quality
Ratio of human-to-machine vs. human-to-human interactions
Wellby’s
Measure emotional and social outcomes of tech-enabled environments
Our experimental approach to implementing nuanced experiences for the end user enables us to collect real user data to understand and measure the outcomes.
We operate on the foundation of multiple outcomes and metrics while designing concepts.
Our 3 key metrics overall involve understanding the compatibility between tech enabled environments and human experiences as well as how it affects an individual's well-being.